A quality website is becoming a necessity in today’s world with many people researching online to find the goods and services they are in need of. However, just having a website doesn’t mean people are going to come to you. You need to ensure your website is engaging and has all the right information. You want people to come along and see what you have to offer, not just leave straight away. Here are a few tips on making your webpage engaging. Have a polished, professional logo. A logo is an important part of any business brand, you should try to ensure this is on every page of your website and link it back to your home page. Ensure it looks professional by using a high resolution image. Many sites will feature their logo in the top left corner of each page. Use intuitive navigation. If your navigation becomes too difficult people will give up and look for a site that is more user friendly. An idea is to have a main menu in a bar across the top of the site with secondary navigation options underneath or along the side. You don’t need to have links to absolutely every page on your home page, or it may become too busy. It is important to have the more important links on the landing page however. Don’t clutter the page. Sometimes we can be overloaded with images but if we do this, the brain will shut down. Too many images stops us from being able to process all the information. Keep the clutter down and don’t fill the page with too much information either. Keep your paragraphs short. If they are too long, people often will skip over them and won’t read them. browse this site
Give internet users room to breathe. Create space between paragraphs and images. This will allow the site visitor to absorb everything that they are reading and seeing. Use color strategically. Think about what you are wanting to achieve with your site and what type of business you are. If you use a neutral color palette you will present an elegant, clean and modern appearance. Bright colors will represent fun. If you are promoting kids party supplies, for example, you don’t want to have dull colors as this could potentially deter people, however, if you are offering legal services, bright color may make you seem less serious. Invest in professional photography. People can tell the difference between a professional photo and one that has been taken with a mobile phone. Invest in professional photography so visitors can see that you are serious. Ensure only high quality photos are used. It would be better to have no photos up than have poor quality pictures with no relevance to your website. Choose easily read fonts. Don’t choose a font that is difficult to read because people simply won’t read it. They’ll see it and then leave straight away. The last thing you want is to deter visitors before they can even read what you have to offer. Also, if you are a professional company use a font that matches your image. A fun comic style font may not be appropriate for a professional site.
Design each page as if it’s a landing page. Not everyone will enter your site through the home page which means all of your pages should be engaging. Key information should be on each of the pages so the visitor doesn’t need to go searching through multiple pages to find out what you actually are about. Put your call to action above the fold. Sometimes people don’t scroll down on a page which means if you want people to call or send you an email you need to put this high on a page to ensure it is seen. It’s a good idea to have your contact details easily shown on the page also. Test your design. You’d be surprised at what difference a small change to a design can make, so test your designs. You can do some A/B testing with a couple of designs and see which one engages people further.